Alongside the $1,999 iPhone Duo price, Apple has also increased the price of every older model it still sells including the aging iPhone 16 by $100 as ongoing component shortages continue to bite.
Apple's big iPhone event saw the company unveil the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. But no mention was made as to the fate of the existing models in the iPhone lineup.
However, following the return of Apple's online store, we now know that all existing models haven't escaped the price hikes. Apple previously increased prices on its iPad and Mac lineups in June 2026.
Apple has also confirmed that the iPhone 18 Pro and iPhone 18 Pro Max both start at prices that are $100 more than their predecessors. Both the iPhone 17 Pro and iPhone 17 Pro Max have today been discontinued.
Going up, up, up
While no longer the newest models, Apple has now bumped up the price of its iPhone 16, iPhone 17, iPhone 17e, and iPhone Air models. That means that buyers will now pay the following for the lowest-capacity of each model:
- iPhone 16: $799
- iPhone 17: $899
- iPhone 17e: $699
- iPhone Air: $1,099
While disappointing, none of these price increases should be all that surprising. Outgoing Apple CEO Tim Cook warned in June 2026 that the company would no longer be able to shield customers from price hikes.
"Unfortunately, price increases are unavoidable," Cook said in the interview. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."
