A new rumor suggests that "everyone" at Apple calls the upcoming foldable iPhone the "iPhone Ultra," though that doesn't mean Apple will actually go with that name.
Apple keeps things like marketing names under a tight lock and key. It is rare, if ever, that the public learns about what something might be called before it is released.
However, you have to call the device something, and it seems a colloquial name has caught on internally at Apple. A social media post from Mark Gurman suggests that "everyone calls it the Ultra internally."
Everyone calls it the Ultra internally. We'll see what happens.
— Mark Gurman (@markgurman) August 11, 2026
The device has been referred to as the iPhone Fold here at AppleInsider, with an occasional dip into Ultra. The name is anyone's best guess at this point, and it seems highly unlikely that the true name is known by "everyone" at Apple.
Whether they are accidentally correct or talking openly about secret product names won't ever be known. But it won't be long before Apple finally reveals the product and we all get to learn the name first-hand.
Naming conventions aren't always predictable
Previous naming debates lasted right up until the product was revealed on stage. The iPhone Air was previously called "iPhone Slim" and the iPhone 16e was long believed to be an iPhone SE 4.
The iPhone Air name was also anyone's guess before it launched
The "Ultra" moniker has been used by Apple for its Apple Silicon chips most recently. However, that term is used to refer to the highest-end of a possible product, and that won't be the foldable iPhone in some respects.
Sure, Apple will put the best A-series chip it has in the foldable, and its display technology will be unmatched, but it may not be the "best" iPhone. The iPhone 18 Pro Max will still have a superior camera system, more rugged case, better battery life, and better cooling.
Until recently the iPhone lineup was a ladder you could climb up and down, but the iPhone Air added a branch so there are two pathways. The entry "e" model then the base model make up the bottom, then consumers choose between an iPhone Air and iPhone Pro.
The foldable iPhone will be above the Air in the lineup, not above the Pro. So, it is difficult to suggest that it would get the "Ultra" name.
Regardless, the folding iPhone will be the most expensive by far. Perhaps that will be enough to earn it the top-level moniker.
The iPhone 18 Pro and iPhone Fold are expected to be revealed during an event in September. Whether or not the iPhone Fold will actually ship that month is another question entirely.
