Apple's Mac sales rose by more than 25% in the last quarter, compared to the same time period in 2025, solely on the back of the MacBook Neo that incoming CEO John Ternus championed.
Shortly before John Ternus was announced as Apple's next CEO, it was noticeable that he was the one championing the MacBook Neo instead of Tim Cook. As well as part of handing over the reigns, though, this was because the MacBook Neo project was driven by Ternus.
Now according to figures from Apple's latest earnings call, the company's Mac revenues climbed by 28.66% over the last quarter. This is mostly due to the only new product available just prior to the quarter, the MacBook Neo.
Apple reports that during the quarter ended June 27, 2026, it sold $10,352,000 worth of Macs. That compares to $8,046,000 for the same quarter in 2025.
Significantly, though, there were no new Macs released during this quarter at all — but the MacBook Neo ramped up to full availability. The quarter also saw steep price hikes across the whole Mac lineup, including adding $100 to the price of the MacBook Neo.
The timing of that price rise won't have been chance, though, as it was announced on June 25, 2026. That means that the MacBook Neo only saw the higher price for two days of the quarter.
Consequently there's no indication of whether the MacBook Neo can continue this huge success in the next quarter. But it's a measure of how the lower-cost MacBook Neo was an immediate boost to Apple's bottom line.
