As wildfires continue to devastate southern Europe, Apple is backing relief efforts with a donation announced by CEO Tim Cook.
North America isn't the only region struggling to combat the growing problem of wildfires; it's an ongoing problem in Europe as well. According to the Joint Research Centre, more than 434,976 hectares have been burnt in 1,400 fire instances in 2026 alone.
Recent fires in southwestern France have burned so intensely that they created a fire-generated thunderstorm, according to CNN. Other countries, like Spain, Greece, and Italy, remain on high alert as the risk of wildfires grows across the region.
In response, Cook took to X on Thursday to announce that Apple would be donating to first responders and relief efforts in the affected areas.
Our hearts go out to everyone affected by the devastating wildfires in southern Europe. Thank you to the first responders, and to everyone still in harm's way, please stay safe. Apple will be donating to relief efforts on the ground.
— Tim Cook (@tim_cook) July 30, 2026
Apple routinely donates to relief efforts worldwide. In June, it pledged aid to help Venezuelans affected by a pair of earthquakes that struck Venezuela's northern coast.
In October 2025, it donated to relief efforts after Hurricane Melissa tore through the Caribbean. The following month, it offered aid in the wake of a deadly fire that devastated a high-rise apartment complex in Hong Kong.
